There are many arsenal tools of a Small Business, but by far the greatest is the Business Website. Without a business website for The Small Businessman it can be very difficult to reach your fullest growth potential. There are many benefits locked inside your business website. The key is to find them and unlock your websites potential to be a money making machine for your business. See if these 5 power tools can unlock the potential that’s inside your website.

Tool 1. The Small Business Website Can Be Designed & Structured To Build Business

The structure of a Small Business Website can be designed to bring a focus to what’s important to you company and to bring you more business. Using proper placement of things like opt-in forms, videos, picture images, pop-up pages, landing pages, color palettes, Facebook & Twitter shares & survey forms can not only make you website fun & exciting to see visually, but it can also move and flow traffic to different pages of your website. Website design & structure can lead customers to buying shopping carts, that can boost sales. Large images on a photographer or artist website can help to showcase work better. The right placement of color on your web pages can turn the attention of your customers and highlight sales, a special discount coupon, or a survey form you desire your customer to fill out. What ever strategies you decide to use, make sure as you are designing your website with a little more thought about website design & structure to bring business.

Tool 2. The Small Business Website Is Your Voice

The Small Business Website is the primary tool to share the voice of your company. Your business website should be from your point of view. How or What your company… Thinks? Feels? Wishes? Desires? So how do you accomplish all of this in one website? Through CONTENT! Content Management is your voice. Sometimes on a website it is design with a blogging system that allows you to post content regularly which helps generate a following or leads. For businesses like MLM’s, Direct Sales, or Service Businesses, blogging has a very inexpensive starting cost with a high return value. Share the voice of your business with the world and watch the financial benefits follow.

Tool 3. The Small Business Website Can Be A Leverage Tool

When you have a small business, using your website to leverage or give your business the upper hand over competition is a high priority. There are statistics by Google that show 66% of Small Business do not have a business website. OK… Breathe & Meditate on this for a moment… Ready? What this statistic is saying, is only 44% of people in your industry have a website that is in front of buying customers each day. So if you have a product like Organic Skin Care, or a specialized service for example Immigration Law, then you can see how a business website can almost immediately increase your leveraging power. And remember to use your VOICE… ie CONTENT for more leveraging power.

Tool 4. The Small Business Website Can Establish You As The Expert & Authority

Now that you know only a small percentage of people have a small business website in your industry, it’s easier to recognized how powerful a website can be, and how this can set you as the expert or authority in your industry. Posting articles on your website puts your company’s name in front of your customers or clients. In your article, give your potential customers information that is helpful to them. Provide information that helps them to make a better buying decision on products. All of these things establishes your small business as an authority and you as the expert. Each week by sharing vital nuggets and segments of key reviews, potential customer & prospects look to your business for critical answers.

Tool 5. The Small Business Website Can Be The Ultimate Advertising Billboard

Most small business have little to no advertising dollars. So one of the best and least expensive ways to advertise is through your website. It is the Ultimate Advertising Billboard. Creating Banner Ads, for example, can showcase what your business does, or what you have to offer can be place on your website to increase your sales. Often time websites are built only as an Affiliate Marketing site for just that reason. Also the cost to advertise in the newspaper, or in a magazine can be expensive, and your ad will only run a few time before you have to pay again. With a website, your ads can stay up for as long as you like. When someone is using a search engines, an optimized website can drive traffic right to the Banner Ads with just what your customers wants.

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

There are many factors which contribute to the success of any home business opportunity. However, there are instances that where people could fail even though they put in all their efforts. In order to make your home based business opportunity a success, you need to play your cards right and avoid making any wrong decisions or improper planning.Failure and disappointment arises due to not choosing the right opportunity. There are many people who fail even after choosing the right opportunity simple because they lack dedication and determination.You can thus, minimize and eliminate mistakes in our home based business if you follow a few suggestions:1) Not an easy way to earn fast money: First of all, you need to stop thinking that a home based business opportunity is the easiest way to earn fast money. Nothing comes easy and we need to work hard and apply strategies until we succeed. Lack of dedication and motivation are two main reasons for not making your home business successful. You should not lose faith in your business and learn how to self motivate yourself in both good and bad conditions. You may gather online information to understand the finer points which you may have missed out on.2) Research the market: Most home business opportunities are new in the market and they need time to establish. You need to research the market and business opportunities thoroughly so that you do not make any error while choosing your home based business. After finding the right venture, research more about the company, its growth, its capital, the compensation, its plan, the process of payment, competitors, incentives etc. This will help you decide if the venture is right for you or not.3) Create proper planning and strategies: You need to take enough time to document your ideas and goals before you start your home based business. Well-documented planning will help you to move further with your business smoothly without making any haste decisions. This will also help you in determining the business concepts, estimated costs, sales prediction and controlling risks. 4) Needs of the customer: You need to pick up the most effective way to promote your home based business. This mainly depends on what works for your business and what doesn’t. This can be done if you define the needs of the consumer first before developing a product and work on those lines. 5) Marketing plan: The integral part of your business plan is the marketing plan. It will highlight the direction in which you want to take your business and then achieve success. You will need to accurately analyze and eliminate the errors of your marketing operations.Understanding the factors which are important to minimize and eliminating errors in your business opportunities will help you to identify your weaknesses as well. You will realize that it is not the quantity of work you do, but rather the quality of work that produces a successful home based business opportunity for you.